Top 10 Acquisition Google Best Paid Of All Time

For years the company Page and Brin buy continuously one after the other – 140 in all --by growing his power in the digital sector. Only in December 2013 the Internet giant has bought well eight companies , including specializedrobot manufacturers in the town'sNo Dynamics, to confirm the increasingly great attention to robotics – well past 6 company 8 months.



1. Motorola Mobility (2011) – Mobile

In August 2011, with a move from 12.5 billion dollars, Google has purchased Motorola Mobility and its 17mila patents. Objective: to strengthen its Android operating system. Today, Android is actually one of the most widely used operating systems in the smartphone sector, but the acquisition of Motorola Mobility was mainly a strategic move, which allowed Google to enrich the portfolio of patents, with the idea of guaranteeing the company a chance to produce their devices without having to lean on to third parties.

2. Nest (2014) – home automation

The second largest acquisition a few days ago is to Nest Labs, specialized in creating Internet-connected home devices, such as the fire alarm and the smart thermostat. Yet it was not clear how Google will be present, if it is integrated into other Google services that already exist, or will for example incorporated in secret laboratories of Google X Lab, where they were developed the Google Glass and the Google driverless car. Acquiring Meanwhile raised much curiosity on why Google was never interested in demotic and concerns about protecting the privacy of our customers.

3. DoubleClick (2007) – Online advertising

The deal brought home in July 2007 for 3.1 billion DoubleClick : at the time was the biggest provider of software for managing online advertising and its service was subsequently integrated with Google AdSense. DoubleClick's clients was Microsoft, in the auction for the acquisition of the company. DoubleClick is often brought into play for its spy programs (spyware) and her cookies are set to track users ' habits, such as commercial advertising see and select while browsing.

4. YouTube (2006) – Video sharing

Buying for $ 1.65 billion YouTube in 2006 caught the attention of the world. YouTube is an emerging media at that time, but a lot of critics doubted his stamina, especially for copyright infringement and its ability – or inability – to make profit. YouTube is YouTube, Google has turned into an excellent channel for advertising, developing a unique system of VideoAd.

5. Waze (2013) – GPS Navigation Software

Only non-American list company, bought only six months ago to $ 966 million. After the purchase, the popular social traffic app Waze, with offices in Israel and in Palo Alto, has been integrated with Google Maps where you can now also display the events that affect traffic, such as construction sites and accidents. The app itself was integrated with new features like Google Street View and satellite imagery.

6. AdMob (2009) – Mobile advertising

The purchase in November 2009 for $ 750 million AdMob advertising – cell phones – has had a few problems with the American antitrust Commission. The purchase of a service provider of mobile ads, in fact, raised concerns about the anti-monopoly rules, but also for the protection of privacy. Following the service of AdMob was redesigned using the best Google advertising platforms. Designed for application developers, to create campaigns in minutes.

7. ITA Software (2010) – Travel technology

Google enters the market of tourism services by acquiring in July 2010 for 700 million dollars the Group Ita Software, specializing in programs for planning air travel and compare the cost of the tickets. The intent was to create an easier way to find the best online information about flights. Was born so Google Flights.

8. Postmen (2007) – Communications security

Buy in July 2007 for $ 625 million, Postmen in charge of computer security and data storage systems online. Was later incorporated into the mail service Gmail and GoogleApps, its technologies are used to manage cloud services and other systems like the one against spam.

9. Wildfire Interactive (2012) – Social media marketing

Wildfire, advertising specialist companies in the software for social media marketing, has been bought for 450 million dollars to expand especially social media strategies. The company and its products have not yet been absorbed in any Google product or service branded. Wildfire produces Social marketing software for enterprise and allows you to create campaigns easily and efficiently and to measure ROI.

10. Admeld (2011) – Online Advertising

Admeld, a company founded in 2008 by a former collaborator of MySpace and operates within the framework of online advertising has been hijacked by BigG in June 2009 to 400 million dollars. Shortly after the acquisition was part ofthe DoubleClickPlatformToExchange.